Fred

We've just wrapped up another holiday shopping season and retail numbers are still being crunched to determine whether the holiday season can be considered a success. Preliminary figures from MasterCard SpendingPulse indicate that overall holiday sales jumped about 7.9 percent when compared with 2014. And Forbes reports that Cyber Monday (November 30, 2015) pulled in a whopping $3 billion alone! read more

One of the biggest challenges in digital marketing is measuring return on investment. We sink so much time and effort into the many elements that help get our websites noticed, whether it's a blog we post to diligently or a social media platform we nurture with time and attention—but how do you know when you're really winning? read more

Most customers are not loyal by nature and research shows that emotion influences purchase decision six times more than rationale. Your website is what connects you with your customers and connecting to your customers on an emotional level is the key to establishing a lasting relationship with your brand. read more

Mobile browsing is on the rise. In fact, a 2014 comScore study found that for the first time, the majority of digital media consumption was through mobile apps, rather than desktop browsers. Add in the popularity of tablets (which have completely different needs), and this means that companies need to be prepared with a site that's responsive. But what does that mean for your existing site? read more

With smartphone and tablet sales soaring, law firms need to invest in a website that is easily accessible and viewable on mobile devices, unless they want to risk being left behind. A growing number of consumers are researching legal topics and looking for attorneys on their mobile devices, so having a mobile-friendly website has become an absolute must for law firms that want to keep up with the competition. Below are some compelling reasons why your law firm should invest in a mobile website read more