Fred

If you've ever gazed with vacant eyes at an analytics dashboard, just willing it to make sense, you're going to want to pay attention. In this data-driven world, everyone is so focused on chasing numbers that often, we aren't even sure which numbers really matter—and which are simply noise. read more

Cart abandonment causes online retailers a great deal of pain. How much pain? According to Baymard Institute, a web research company in the UK, 67.45% of online shopping carts are abandoned. Think about that. For every 100 potential customers, 67 of them will leave without purchasing. How much would your revenues increase if you were capturing those sales instead of losing them? read more

Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing and interaction experience (easy reading and navigation with a minimum of resizing, panning, and scrolling), across a wide range of devices, from desktop computer monitors to mobile phones. read more

We've just wrapped up another holiday shopping season and retail numbers are still being crunched to determine whether the holiday season can be considered a success. Preliminary figures from MasterCard SpendingPulse indicate that overall holiday sales jumped about 7.9 percent when compared with 2014. And Forbes reports that Cyber Monday (November 30, 2015) pulled in a whopping $3 billion alone! read more

One of the biggest challenges in digital marketing is measuring return on investment. We sink so much time and effort into the many elements that help get our websites noticed, whether it's a blog we post to diligently or a social media platform we nurture with time and attention—but how do you know when you're really winning? read more