Online Marketing

Cart abandonment causes online retailers a great deal of pain. How much pain? According to Baymard Institute, a web research company in the UK, 67.45% of online shopping carts are abandoned. Think about that. For every 100 potential customers, 67 of them will leave without purchasing. How much would your revenues increase if you were capturing those sales instead of losing them? read more

Online marketing moved at the speed of light in 2015, it felt like every week we heard or read about new updates, new trends, new statistics or new strategies. As the online community grows by leaps and bounds, it is an exciting time to be a part of the developing landscape of online marketing and 2016 appears set to continue at a similar pace. read more

Whether it's a three-day weekend, a particularly cold winter month, or that universally low traffic week known as Spring Break, marketers know that there are some times of year that are just impossibly slow. read more

If you are the owner or manager of a small- to medium-sized business, and have heard the term "lead generation" but aren't sure how it might apply to you, this post will help to explain the basics. read more

Every industry has its own best practices and rules that generally understood to be at least somewhat steadfast—and design is no exception. When working on a website or online identity, designers labor over which colors, typefaces, and other elements they'll use to best demonstrate the look and feel of the company. read more