Online Marketing

Rosanna came to efelle to redesign their outdated and nonresponsive website. They were interested in upgrading their user experience and functionality. They wanted better customer usability, a stronger call to action and faster refresh time. In addition, creating a simplified website while remaining clean and elegant was also important to them. read more

Though views and attitudes about blogs have changed over the years, one thing remains consistent: A blog is a great way to drive traffic to your site, by offering SEO-strong, regularly-updated material for Google to grab and serve up to searchers. But as Facebook and Twitter begin to refer more and more traffic to sites, it's important that marketers also focus on creating blog content that's scalable to the particular needs of social media. read more

EDC approached efelle wanting to add a responsive design to their website and create more intuitive navigation features. EDC wanted to build an interface that integrated all of their marketing tools and allowed them to effortlessly reach their users. In addition, they wanted to create a searchable data center that's easy to update on the back-end. read more

One of the biggest challenges in digital marketing is measuring return on investment. We sink so much time and effort into the many elements that help get our websites noticed, whether it's a blog we post to diligently or a social media platform we nurture with time and attention—but how do you know when you're really winning? read more

The holidays are approaching faster than green grass through a goose and are we out there shakin' hands and kissin' babies in an attempt to connect with new customers? read more