Online Marketing

SEO efforts should start when you are building your website – they should never be an afterthought. One of the cornerstones of great rankings is high-quality web design and development. read more

Fitness Blender came to efelle looking for a completely customized solution. The Segars were looking to allow for a more customizable experience for their followers. This solution included building out a personal calendar system that would allow users to create a free account to control their own workout calendar by adding videos to specific days, saving their favorite workouts... read more

Facebook is changing its news feed to reduce promotional content, based on survey responses from users. Specifically, Facebook will limit overly promotional pages. If you've been using Facebook pages as an advertising platform, it's time to change the way to do it. On Facebook, everything you do should be about building relationships with customers that feel like friendship. read more

As a business owner, you're constantly making decisions about where to invest resources and where to cut costs. Without a deep understanding of marketing, design and SEO, it may seem like your website is a good place to save money. Before gambling with your reputation, you may want to consider these lessons many clients learned the hard way prior to hiring a professional firm! read more

Even if you write a simple personality profile to celebrate a new addition to your team, blog content is a useful tool to mold and cultivate your brand's image while adding a human touch. read more