Online Marketing

Leif Parcell Posted by Leif Parcell on November 19, 2014

Five Reasons Why You Shouldn't Hire Family or Friends to Design Your Website

Five Reasons Why You Shouldn't Hire Family or Friends to Design Your Website

Five Reasons Why You Shouldn't Hire Family or Friends to Design Your Website

Is your website sacrificing long-term results for the sake of short-term savings?

As a business owner, you’re constantly making decisions about where to invest resources and where to cut costs. Without a deep understanding of marketing, design and SEO, it may seem like your website is a good place to save money. Maybe you have a tech-savvy family member that can help you get a site up, and it may be tempting to call in a favor. Before gambling with your reputation, you may want to consider these lessons many clients learned the hard way prior to hiring a professional firm.

  1. Invest in your Brand Your website is often the first impression potential customers and clients have of your business. You only have a few crucial seconds to grab their attention and build credibility, and projecting a professional image can make or break that potential sale.
  2. Internet Marketing Of course, having a beautiful website is only going to impact your business if people can find it! Digital marketing trends and best practices are constantly evolving, and it’s a daily effort to stay up to date on all the changing algorithm factors for search engines like Google, Yahoo and Bing. A professional web company can analyze your current site data, and build a site that will help search engines easily identify your relevance to industry topics.
  3. Revisions and Updates Keeping your site current is crucial to your credibility and ranking. It’s important to have an established, professional relationship with your designer, so that you can get reliable and timely changes made. Additionally, professional firms can give you the software tools to make updates yourself, rather than being dependent on someone who knows how to code.
  4. Your Competition Did Not Hire Their Family Member If your family member or friend is a developer, are they also a designer? These are two vastly different disciplines, so chances are one of these aspects will suffer if it’s not their specialty. Don’t let your competition get an easy advantage!
  5. "Website Design” Is More Than Just Looks The user experience, from navigation to calls to action, is a critical component of the design strategy. A professional firm will identify various potential user profiles, and create paths to get them the most relevant information in the shortest amount of time. Converting these visitors into leads is all about getting them to take action with strategic positioning of interactive elements. Your design strategy should accommodate all visitors - on smart phones, tablets, or desktop – with a customized experience built for their device.

Ready to let our team of professionals give you a competitive edge?

The team at efelle creative has 9 years of experience in designing and developing proven effective websites that attract organic traffic and convert visitors into leads. Our custom websites are equipped with an easy-to-use, SEO-friendly CMS platform that gives you the tools to track analytics, update content, and manage ongoing outreach. To learn more about our website design services, give us a call at 206.384.4909 or fill out our online contact form.