Online Marketing

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Marc Takeuchi

How To Use Landing Pages for Higher Conversions

Using landing pages for your PPC campaigns can result in higher conversion rates and a lower cost-per-click. The goal is to create a closely coupled relationship between the ad and the content of your landing page. This increases the message match for humans (reducing bounce rate) and Google (higher Quality Score and Ad Rank). read more

Jessica Bryant

Designing An Effective Call-to-action

Whether you have an eCommerce website, blog, or informational website, an effective call-to-action is essential; it provides focus to the site and directs the visitor as to what it is you?d like them to do. With only a few short seconds to impress upon a visitor to stay and investigate your website, a clear call-to-action warrants careful planning and consideration. read more

Amanda Eldreth

Keeping Internal Marketing Afloat

Tips and strategies for keeping internal marketing and social media afloat while you're focused on helping clients manage their own. We're sharing some shortcuts and tips to combining industry and client interaction with internal marketing. read more


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