3 Reasons Why You Should Invest in Digital Marketing Right Now
Marketing During the Pandemic with SEO and Pay Per Click
Times are unprecedented (we know we know, you’ve heard it a million times) but as you’re looking to continue to operate your business, many businesses are asking us ways to help continue to grow.
Obviously, as a digital marketing agency, we see the benefits of optimizing your online presence all the time, but especially now, while people are spending less time outside and more time looking for an escape online, your business should be marketing in front of them.
People are Online
Over the past few months, we’ve continued to see an increase in both time spent online and time shopping online. With that in mind, you can safely assume your potential customers are online as well, which means if you’re not, then they’ll start looking at your competitors who are online.
The thing about digital marketing is that you can also advertise to your audience even when they aren’t specifically searching for your business. Using remarketing or like-audience ads allows you to stay top of mind even when your clients may be reading the news or scrolling on Facebook.
You Can Get Specific
Rather than a billboard that throws a huge net, digital marketing allows you to get really specific with who you can target, therefore making your marketing spend more effective, resulting in a much higher ROAS. If you know your audience well, you can immediately start getting in front of them, and as you work with an agency, they can continue to refine what keywords and strategies are most effective and hone in on those ones.
The World Is Looking to Continue
Whether things are wide-open or stay-at-home orders come back, there are many people who will continue working at home and seeking different services and businesses. As we carry on together, it's important to remember as crazy as 2020 has been the world isn't coming to an end, so keep on keeping on.
So what digital marketing should you pursue?
The services we’d recommend, all depend on your specific goals. Whether it’s driving traffic to a specific product or educating users about your business, there are a number of options out there for you to pursue.
A strategy of organic SEO provides long-term results that increase your rankings in search engines. A majority of users rarely leave the first page, so working to optimize your organic search results can increase your organic web traffic greatly.
There are a number of different types of pay-per-click ads, including the ones that show up at the top of the results page on Google. These are great if there is still a higher search volume for your services and business.
Another Pay-Per-Click option includes display and remarketing ads. These are the ads we mentioned earlier that show up to like-audiences or to remarket to users who left your site without making a purchase. They can be designed out and are a great way to stay top-of-mind with your target customers.
If you have a high level of traffic but aren’t converting leads, inbound marketing can be a great way to increase those conversion rates. Inbound marketing is a series of strategies to help optimize your sales funnel including chatbots, CRM, targeted content, and educational content.
We recently shared about local SEO vs organic SEO and why it’s a great option for businesses looking to target their local area. Local SEO is a solid strategy for those who specifically target a local market like restaurants and other personal service businesses. Optimize your campaigns for your neighborhood, city, or state and bring in new business for those looking to shop local.
Digital marketing is a solid investment for your business and whether you’re looking for a long-term strategy or shorter-term quick results, there’s an option out there for your business and budget.
Want to learn more about SEO for your business?
Check out our Digital Marketing service page to learn more about all of our digital marketing services, and fill out the form below and let’s get started optimizing your business today.