eCommerce Marketing

Tessa Wuertz Posted by Tessa Wuertz on September 07, 2020

3 Things to Add to Your eCommerce Store to Boost Cyber Weekend Revenue

3 Things to Add to Your eCommerce Store to Boost Cyber Weekend Revenue

eCommerce Apps to Increase Your Website Sales!

When it comes to optimizing your eCommerce store, the design is obviously crucial. At efelle, we emphasize the importance of design, but know that there are other ways to help continue to optimize your store. 

One of our favorite ways to optimize your store is through apps! It may help to first explain what we mean by “optimize.” To optimize your store, you are finding ways to make it the most effective and efficient experience for your buyer, which can be done in a number of different ways at different points in the buying process. 

We’ll share three apps to help at the beginning, during, and after the sales process to continue to optimize your store. The best part is, you’ll be able to install these in time for Cyber Weekend, giving you the option to help further boost your sales on your current site!

AI Tactics with Justuno

While using artificial intelligence sounds scary, we promise it’s really easy and a great way to strategically grow your eCommerce business. Apps like Justuno make it easy to implement and continue to optimize your store. 

There are a number of different ways you can use AI like Cross-Selling and Upselling, Exit Offers, Gamification, and Banners & Pop-Ups. We’d recommend implementing one or multiple of these options on your store to gain interest right away from your buyers! 

Imagine someone gets an ad for your store and lands on your homepage but decides to leave. As they approach the exit button, an offer will pop up, prompting them with a discount before they leave and enticing them back to check out the rest of your store. Strategies and tactics like this are proven to help you bring users back and increase conversions. 

Add a New Payment Option with Amazon Pay

With how easy it is to implement and the results we see, adding another payment gateway like Amazon Pay is a no-brainer. Payment gateways work by offering another way for users to be able to checkout, and with an option like Amazon Pay, they’ll be prompted when they add something to their cart, as well is in the actual checkout. 

We see an increase in conversion rates with the ever-popular Amazon Pay because it makes checkout much quicker for users. Rather than having to type in their shipping addressing, billing addressing, and credit card information, they can simply click the Amazon Pay button, confirm the details, and check out! 

With over 112 million Amazon Prime members in the US, you can assume at least some of your audience is using Amazon Prime and may be enticed to use it.

Build Trust with Reviews from Yotpo

Great brands are built on happy customers, and using a platform like Yotpo to gather reviews is an easy and powerful way to do so. We've shared the importance of reviews before but it's worth repeating: according to studies, over 90% of people read online reviews and 84% of people trust online reviews as much as a personal recommendation. So if you’re wondering if reviews are important… the answer is yes! 

Yotpo creates an automated way to gather reviews from shoppers, along with visual user-generated content that can help users share their love for your products! Emails are automatically sent after a purchase and can be personalized and customized. There’s tons of flexibility in what you can do, allowing you to build relationships with current customers and help market to potential new ones! 

Interested in Implementing one of these Apps? 

We know the importance of positive user experience, and we’ve vetted these apps to make sure they’re the best of the best for both you as the store-owner and your customers. As the holiday season approaches, you should be considering ways to further optimize your store with apps like these. Have a question about if they’re right for you? Fill out the form below and we’ll walk through your current set-up and help you decide. 

Need More Advice? Download our Cyber Weekend Prep Guide: