Architecture Firm Websites

Fred Lebhart Posted by Fred Lebhart on September 29, 2011

3 Tips on Website Calls to Action

3 Tips on Website Calls to Action

Don’t assume your website visitors know what you’d like them to do –help them along the way!

website design seattleThe numerous benefits of an effective business website include building brand awareness, establishing thought leadership, and increasing leads and sales. But how do you get a website reader or browser to turn into a lead or customer?  Unless you want to continually give away free iPads on your website, it can be a challenge to convert readers to potential customers. That’s what a call-to-action is for. Below, we’ll share a few best practices for including calls-to-action in your blog posts:

1. Tell readers what to do.
At the end of a blog post, readers will hopefully want to learn more or get in touch with your company; this information is included in the call-to-action. This one or two sentence blurb should encourage the reader to take a specific action and push them further down the sales funnel. For example, it might read, "Get a free trial of our product” or "Call today to schedule a free consultation.” Use reassuring words like "free” and "zero-risk” to encourage response.

2. Give them channel options.
Don’t limit the way in which a customer can take action. Whenever possible, include at least two methods for readers to respond. You could include an email address, a URL, or a toll-free telephone number. The easier you make it for readers to take action the higher your response will be.

3. Create a response plan.
Be sure you have a system in place to handle any incoming emails or calls. If the call-to-action involves downloading a piece of content, such as a PDF or software trial, then you may want to have that content sit behind a simple form that captures a person’s name and basic contact information. This way, you can follow-up with each respondent.

While this post is meant to be a quick introduction to website calls-to-action, there is much more we can share over coffee or a phone call -for instance, website calls-to-action are a GREAT technique for your business blogs -check out our own call-to-action, below:

Ready to make your Business Website start working FOR you?

The team at efelle has been doing this since 1999 and has helped over 300 different businesses succeed online –let us help your business! Simple contact our team of experienced website designers today at 206.384.4909 to get a free consultation…once we have a little background on your business goals we can discuss the best approach and get you on your way!