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Kerry Sweeney Posted by Kerry Sweeney on April 18, 2012

5 Social Media Marketing Tips for Law Firms

5 Social Media Marketing Tips for Law Firms

Are you an attorney who's still trying to figure out this whole social media marketing thing?

Think social media won't bring your law firm new clients? Think again. Many lawyers tend to err on the traditional side of the marketing spectrum and are naturally suspicious of social media gurus and their seemingly wild claims, but social media isn't only hype. Proper social media marketing allows attorneys to actively promote their practices, network with other attorneys, and benefit from the power of word-of-mouth marketing. In fact, according to a report by ALM Legal Intelligence  about Social Media ROI, 50% of law firms have received leads from their blogs and/or social media and over 40% have received publicity and inquiries from journalists related to their blog. Traditional marketing tactics continue to dominate the legal marketing field, but social media provides attorneys with new opportunities to establish themselves as thought leaders and grow their reputation. Below are 5 social media marketing tips for law firms that are just starting to get social.

1. Become a source of news

Demonstrate your expertise and brand yourself as an authority in your practice area by becoming a trusted source of industry news on Twitter, Facebook, LinkedIn, and other social networks you use. Aggregating and curating industry news also helps you stay up-to-date with what's going on in your field
 

2. Get referrals from your network

Contrary to popular belief, the goal of social media marketing isn't always to generate sales from your follower base. One of the best ways to get good cases is through referrals from other attorneys. Aim to make connections with your peers and thought leaders in your industry so that your name is at the top of their minds when they meet someone who requires your services or expertise. You can grow your online network by participating in online forums for attorneys and leaving thoughtful comments on legal blogs.
 

3. Add a personal touch

Social media marketing is less formal than other marketing channels, so avoid using too much legal jargon because it'll alienate people. Instead, try to add a personal touch to your social media presence, so you can connect with prospective clients and professional contacts on a more intimate level. It's important to be accessible and responsive if you want to build a successful social media presence, so find the right balance between talking shop and sharing your personality.
 

4. Start blogging

It might sound cliché, but blogging can build your law firm's online brand. Blogging gives your law firm a face and a voice. Informative blog posts that are optimized for target search terms in your practice area help prospective clients find you online, in addition to positioning you as a subject-matter expert and boosting your credibility.


5. Remember that it's not about you!

Unlike traditional marketing and advertising, the point of social media marketing isn't to go on and on about how great your law firm is - your social media followers will quickly lose interest if you bombard them with sales messages. The key to success with social media marketing is posting things your followers care about and are likely to share, from relevant industry news to helpful information.


need help Setting Up Your Social Media Presence?

efelle isn't your average Seattle social media marketing company. Our multi-talented team will work with your law firm to build a branded social media marketing campaign that generates ROI quickly. Give us a call at 206.384.4909 or fill out our online contact form today to start generating more leads online with effective social media marketing!