7 Video Marketing Ideas for Home Builders

7 Video Marketing Ideas for Home Builders

Make your home builder videos stand out online with these tips.

In today's finicky economy, buying a home may seem like a risky decision, even for the most qualified homebuyers. That's why it's important that home builders provide homebuyers with helpful information in order to gain their trust and move them along the sales process. Video marketing is an excellent way to engage potential homebuyers and address their concerns. 

According to eMarketer, the number of online video viewers is expected to reach 169.3 million this year.  The growing popularity of online video and social media is challenging home builders to develop compelling and informative video content to share. Today's homebuyers are looking for more than model home virtual tours and photo slideshows – they want to watch videos that provide real value. 

Videos have the potential to educate potential homebuyers and boost your company's credibility. Here are some ideas for marketing your home builder website with videos.

1. Interview your CEO and staff

Let potential customers get to know the people behind your company by interviewing your CEO and staff members on video, having them address common buyer concerns and answer frequently asked questions. Topics that these videos could cover include everything from the right time to buy to tax credits for homebuyers.

2. Educate buyers about the financing process

Financing the purchase of a new home can be stressful because guidelines are constantly changing and there's a lot of misinformation out there. Educate buyers and eliminate their fears by creating videos that inform them about various aspects of the financing process.

3. Show homebuyers what to expect when they work with you

For many people, buying a home is the biggest financial decision that they'll ever make. Educate potential homebuyers about how you work and what they can expect when they buy one of your homes in order to put them at ease and increase their confidence in your services.

4. Feature testimonials from happy customers

Ask homeowners who've had positive experiences with your company to provide testimonials on video. Video testimonials are far more powerful than purely promotional videos. The more precise the testimonial, the more compelling it will be, so ask your customers to be specific.

5. Give your take on current news and trends in the housing industry

Create videos of yourself commenting on current news and trends in the housing industry and upload them right away. If you're one of the first people to create a video about a hot topic in your industry, you'll be able to drive more traffic to your website. Not only will creating videos about current events get you more viewers, it will also position you as an industry expert. Additionally, videos about current events tend to rank well for relevant searches.

6. Attend trade shows and interview experts

Go to home builder trade shows and other events to conduct video interviews of experts in your industry. It'll be easier to conduct interviews at a trade show since several experts will be in one place. Video interviews are a great opportunity because they allow you to provide your customers with quality video content as well as grow your network. What's more, these experts will likely link to the interviews from their websites, which will improve your website's rankings and drive more traffic to it.

7. Create a series of videos

The key to building interest in your videos and attracting a larger audience is creating a series of videos. You can create a series of videos that covers a specific topic in detail in order to encourage viewers to watch one video after another.  

Get Help with Your Home Builder Video Marketing Strategy 

efelle creative is a full-service online marketing firm that offers a complete range of web design and online marketing services for home builders. In addition to crafting feature-rich home builder websites, we help home builders market online with search engine optimization, PPC advertising, social media marketing, video marketing, and more. To request a free quote or schedule a complimentary consultation, give our home builder marketing experts a ring at 206.384.4909 or fill out our online contact form.

See Also:

5 Reasons Homebuilders should not market their new homes online