Website Project Launches

Catherine Blake Smith Posted by Catherine Blake Smith on October 18, 2021

Belshaw Adamatic Launches New eCatalog Website

Belshaw Adamatic Launches New eCatalog Website

We’ve Launched a Brand New Website Redesign for Industrial Donut & Bread Making Equipment Company

About Belshaw Adamatic

Belshaw Adamatic Bakery Group has served the baking industry for 98 years and is a leading supplier of donut fryers, donut production equipment, bakery ovens, and bread makeup lines. Belshaw Adamatic provides equipment for retail and wholesale bakeries, QSR’s, Supermarkets, Concession operators, and many more - in the USA, Canada and Worldwide.

Goals for Redesign

Belshaw Adamatic has been a long-term efelle client. We updated their site years ago and wanted to transition them to a new site as technology and styles changed. Our main goals included:

Website Design & Functionality Highlights

Belshaw Adamatic had recently redesigned their logo so we wanted to make sure our design team incorporated those newer elements into an updated website.

The company is also very detail-oriented so we used FusionCMS to improve the structure of their products and the overall look and feel of the site to make it more modern. It allowed for organizing hundreds of products and related documentation (PDFs, videos, etc.) as well as locations for service repairs and retail.

Interested In Your Own eCatalog Website Redesign?

We’re here to help. At efelle, we’ve got over 15 years of experience working with clients to design and build effective websites and digital marketing strategies. Fill out the form below and one of our digital strategists will reach out and we can get started.