Draken International's New Site Takes to The Skies
Tactical Air Support Provider’s Responsive Website Is Live!
Florida-based Draken International owns and operates the world’s largest commercial fleet of tactical ex-military aircraft. Draken specializes in the support of military training objectives around the globe and provides a very large cost savings compared to the traditional use of military fighter assets. Their elite team of world-class, military-trained Fighter Pilots is uniquely positioned to answer the increasing demand for contract air support national and abroad.
Draken Internationals’ Development Project Details
Draken approached efelle with the goals of targeting national customers by highlighting their catalog of jets and their technical specs in a simplified way, all while highlighting their flight team’s capabilities and experience. They were able to reach their organizational goal of creating an engaging, rebranded website design that positions them as an industry leader.
The FusionCMS content management system’s Catalog Module gives Draken’s team the ability to dynamically display their fleet of jets in a rotating masthead right on the homepage. To optimize their written content for Organic Search Engine Optimization (SEO), efelle leveraged that data and tied it to their eService Module, which gives Draken's team the ability to cross-categorize and internally link their professional services to specific planes in their fleet. To maintain their ranking in search engines, Draken uses Fusion’s Blogging feature to syndicate posts to social media while highlighting company and industry news.
View their new site here!
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Seattle-based digital marketing firm efelle creative specializes in custom website design and development, website content management, search engine optimization, and other online marketing services. Since 2005, efelle has worked with hundreds of businesses to help them with their web development needs. Call us at 206.384.4909 or fill out our online contact form to speak with an online marketing and website design specialist.