Online Marketing

Fred Lebhart Posted by Fred Lebhart on April 22, 2014

How to Market Your Own Business' Marketing

How to Market Your Own Business' Marketing

How to Market Your Marketing

Break through the digital clutter with outstanding content.

After creating amazing web content, companies often consider it the end of their promotional efforts when it’s really just the beginning. They treat content creation and social media as two different things, but these two tactics go hand in hand.

One of the biggest mistakes that companies make with social media marketing is using it to market their products or services rather than their content. Nobody visits social media websites to read advertisements. They use social media to read interesting content, interact with others, and share and exchange ideas. In order to cut through the clutter in social media and get your company noticed, you must market your marketing. In other words, you must market your “content”, whether it’s a cool mobile app or your latest blog post.

For example, let’s say your company sells baking supplies and you create a mobile app designed to make it easier for bakers to find substitute ingredients. Rather than merely putting your mobile app in the app store, you must develop a marketing plan that involves promoting the app before and after launch. Some of the tactics you can use to promote the app include the following:

  • Email marketing
  • Social media marketing
  • Press release marketing
  • Appearances on local news shows
  • Write-ups in baking magazines
  • Reviews on baking blogs
  • YouTube video demo of app
  • Ad on home page of your website

In order for the launch to be successful, your content and social media must work together. It’s far more effective to use social media to promote your excellent content than it is to use social media to talk about how great your company is.

Fueling Your Social Media Efforts with Blogging

The same holds true when you create blog content. Blog posts are an important component of your online marketing strategy. Blogging is passionate and sincere and allows you to demonstrate your authority and expertise. Blogging is far more “human” than any other type of commercial writing because it allows you to express thoughts and feelings that bring your business to life. Writing great blog content is all about showcasing your intellect and unique qualities. It boils down to being “you” and being transparent to a certain degree. Now, as effective as blogging can be, creating excellent blog content is only a start. You also have to promote your blog content for it to achieve results for your business.

Sharing your blog posts via social media channels is one aspect of promoting your blog online. There are many ways to expand the reach of your blog posts. For example, if someone inspired you to write a blog post, you could mention their name in your post and link to their website. Or if you cited somebody else’s work in your blog post, be sure to link to their website and thank them personally. If you think certain people would benefit from reading your blog post, make sure you share the post with them.

People like to be recognized and they like receiving help, so thanking people, giving credit where it’s due, and sharing your posts to those who could benefit from them can help you expand your network, boost your social clout, and broaden your influence. Most importantly, treating content creation and social media marketing as a person-to-person interaction can help you rise above the digital noise and ensure that your company’s voice is heard.

Work with efelle to Build an Effective Social Media and Content Marketing Strategy

Social media and content are two sides of the same coin – you can’t have one without the other. To create content that appeals to your target audience and ensure that the content reaches them, you need to develop an effective ongoing social media and content marketing strategy. efelle offers all of the services you need to create and promote content, including professional business blogging, social media marketing and management, content management, and search engine optimization. To set up a free initial consultation with one of our online marketing experts, please call 206.384.4909 or fill out our online contact form.