How to Optimize Your Small Business Website for the Mobile Web

How to Optimize Your Small Business Website for the Mobile Web

Small Business Website Tips for a Better Mobile Experience

If you've ever spent an ungodly amount of time trying to navigate a website on the small screen of a mobile device, you probably understand how frustrating it is when website owners don't make their sites mobile-friendly. As a small business owner, it's worth asking yourself whether you've done all that is in your power to optimize your small business website for customers and potential customers who are accessing it via the mobile web.

For most small and medium-sized business owners, the answer to that question is probably, "No." But small business owners who don't take the time to ensure that their site is compatible with the mobile web are missing out because an increasing number of consumers are using their smartphones, tablets, and other mobile devices to interact with the Internet and buy products and services. Having a mobile presence is particularly important for real estate companies, restaurants, and retailers because their customers and prospects tend to search for information using their mobile devices while they're on the go.

3 Mobile Small Business Website Tips
When building a mobile website for your small business, it's critical to design it specifically for the mobile experience, not the desktop experience. Here are 3 major factors to keep in mind when designing a mobile website:

1. Don't include everything that's on your desktop website on your mobile website. For example, your desktop website may have 50 pages, but your mobile website may only need five of them.

2. Make your contact information easy to find. Mobile users are typically looking for your contact information, so they can visit your store or give you a call. It's shocking how difficult it is to find a phone number and address on many mobile small business websites.

3. Avoid using unnecessary graphics on your small business website because it will take much longer to load.

The main theme guiding mobile web design is that less is more. Keep it simple and keep in mind that, ultimately, the goal is to get more customers through the door. Make sure that your business's phone number and address are easy to find, and provide your customers with a map and directions to your store's physical location. Remember: people looking at mobile websites want to take action NOW. Make it easy for your customers to do just that and your mobile website will significantly add to your business's bottom line.

Drive More Foot Traffic to Your Store with a Mobile Website by efelle

If you don't have a small business website that caters specifically to mobile users, you may be missing out on tons of potential leads and sales. Hire efelle to create a mobile-friendly website that's easy for smartphone and tablet device users to find and navigate. For more information about our mobile small business website solutions or to set up a free consultation, please give us a call at 206.384.4909 or fill out our online contact form.


See Also:

5 Reasons Your Business Needs a Mobile Website

Small Business Mobile Websites Still a Rarity