Website Project Launches

Kerry Sweeney Posted by Kerry Sweeney on March 19, 2024

Indigo Falls Launches New eCommerce Website on Shopify

Indigo Falls Launches New eCommerce Website on Shopify

We’ve Launched a Brand New Website Redesign for Online Goods Manufacturer

About Client

Indigo Falls offers a diverse range of products beyond their exceptional drinkware, including collegiate items, coolers, totes, and bags, all designed to cater to a wide variety of lifestyles and interests. Their focus on quality and artistic design shines across their product lines, making them a go-to choice for those seeking extraordinary and innovative consumer goods.

Goals for Redesign

For this eCommerce website redesign, our main goals included:

  • Merging college/sports and outdoor aesthetics with a professional, upscale feel
  • Adding lifestyle imagery to reflect the brand's quality and design
  • Streamlining navigation to emphasize collegiate products
  • Transitioning to Shopify for a cleaner user experience


Website Design & Functionality Highlights

For the design of this ecommerce website, our design team focused on creating a blend of collegiate offerings and outdoor goods, infused with a polished, upscale feel. Drawing inspiration from their expansive product selection, we incorporated more lifestyle imagery to showcase the high-quality, design-centric items, ensuring the website reflects the brand's unique identity. This approach aimed to connect more effectively with the target audience, marrying functionality with aesthetic appeal.


This website was developed on Shopify, a choice that significantly streamlined the user experience by leveraging its robust, flexible platform suited for high-volume eCommerce businesses. It allowed us to create a highly customized shopping experience that aligns with Indigo Falls’ collegiate and outdoor aesthetic. Shopify's platform also enabled us to tailor the shopping experience, ensuring that customers can easily find and purchase products, enhancing the overall direct-to-consumer business model.



Interested In Your Own eCommerce, Website Redesign?

We’re here to help. At efelle, we’ve got over 18 years of experience working with clients to design and build effective websites and digital marketing strategies. Fill out the form below and one of our digital strategists will reach out and we can get started.