Internet Marketing Tips for Business Brokers
Internet Marketing Tips for Business Brokers
5 Ways to Sell More Businesses online
Dear Seattle Business Brokers,
We feel your pain... When we hear statistics like "90% of people who begin the search to buy a business never complete a transaction" or "Only 20% of businesses listed for sale actually get purchased", we understand that listing businesses for sale and closing the deal takes some serious marketing and brokering skills.
Your ability to facilitate and complete these transactions is vital to the success of your small business clients and your brokerage firm. But with so many businesses for sale online, how can you ensure that your business listings will stand out amongst competitors? Besides, of course, making sure that the new business opportunities you list are high-quality and correctly valuated, you must make sure to utilize the Internet as a complement to your skill set as a business broker. Here are a few business broker website design tips:
1. Easy-to-Navigate Website
First off, your business broker website better be easy to navigate. Your search form and fields should be simple but detailed enough to help a site visitor easily narrow down your list of franchise opportunities or businesses for sale. Having a Quick Search with an option for Advanced Search is always a good idea.
2. Comprehensive Information with Imagery
Make sure your business listings are detailed and comprehensive so prospects can get as much information as they need without extensive effort. Entice them with quality imagery of the businesses for sale, and be clear about important figures, specific details, and more. Offer floor plans and maps. Be sure to offer easy-to-find contact information (hotlink your email) and make sure there is someone on your end who will quickly respond to all inquiries.
3. Demonstrate Your Expertise
Make sure that your website clearly articulates why your business brokerage firm is capable and qualified to serve the needs of someone looking to buy or sell a business with you. Consider providing testimonials and/or case studies to highlight your past successes, and utilize a blog to continually provide relevant information to clients and site visitors. You can also provide additional exposure for your clients through blog press releases and related posts.
4. Utilize Social Media
Take advantage of the social media world by connecting to clients and prospects through social media. Provide social media buttons on your site to make it easy for site visitors to keep tabs on your business broker news, Seattle businesses for sale, and more.
5. Search Engine Optimization
This is arguably the most important factor for your business broker online presence: You must get found online. The best, most cost-effective way to do this is through search engine optimization. SEO will help you increase site traffic, generate more qualified leads, and provide more exposure for your business listings.
Enhance Your Business Brokerage's Online Presence with a Professional Website
The goal of any business brokerage's website is to attract and motivate as many buyers as possible. efelle's websites for business brokers are optimized for the search engines, integrate with social media, and come equipped with our FusionCMS content management system, so you can easily update your site without any assistance. Call us at 206.384.4909 or fill out our online contact form to set up a free consultation.
See Also:
So Just How Important is SEO Anyway?
5 Reasons Business Brokers Should Use a Professional Website
How a Small Business Website Redesign Could Save You Thousands