Website Project Launches

Rebecca Ossello Posted by Rebecca Ossello on July 01, 2022

New BigCommerce Site For eCommerce Company It's Skinny

New BigCommerce Site For eCommerce Company It's Skinny

We’ve Launched a Brand New eCommerce Website for Low-Calorie Noodle Company

About It’s Skinny

It’s Skinny is a low-calorie, low carb noodle company that’s aiming to reframe how people think about pasta. Their pasta uses Konjac, a root vegetable that has been enjoyed around the world for centuries. They are based in Texas but ship their pasta and rice nationwide.

Goals for eCommerce Redesign

For this eCommerce website redesign, our main goals included:

  • Create a friendly, approachable BigCommerce website design
  • Design a series of display ads that look similar to the new site
  • Incorporate spaces for blogs and recipes


BigCommerce Website Design & Functionality Highlights

For this eCommerce website design, we focused on creating a feel that was playful and authentic. We took that feeling into a series of display ads that our team designed as well.

The website was developed on BigCommerce with FusionCMS integrated for blog posts, recipes, and a dedicated influencer page. This allowed for a fully custom design and BigCommerce gave It’s Skinny all the eCommerce functionality they needed. That includes connecting with their email platform Klaviyo. 


Interested In Your Own BigCommerce eCommerce Website Redesign?

We’re here to help. At efelle, we’ve got over 15 years of experience working with clients to design and build effective websites and digital marketing strategies. Fill out the form below and one of our digital strategists will reach out and we can get started.