Website Project Launches

Kevin Gamache Posted by Kevin Gamache on March 20, 2024

New eCatalog Website Launched for Washington Cedar & Supply

New eCatalog Website Launched for Washington Cedar & Supply

We’ve Launched a Brand New Website Redesign for PNW Roofing Distributor

About Client

Founded in 1967 by Leo Brutsche, Washington Cedar & Supply has become the largest independently owned roofing distributor in Washington State, with over 55 years of industry experience. With branches located across the Pacific Northwest, they offer a comprehensive suite of services for homeowners and contractors alike, ensuring informed decisions and timely project support. Their dedicated team is committed to providing exceptional guidance and convenience, establishing Washington Cedar & Supply as a trusted partner for all roofing solutions.

Goals for Redesign

For this eCatalog website redesign, our main goals included:

  • Simplifying design for template use across Washington Cedar and California Shingle
  • Implementing seamless navigation between both websites
  • Adding a homepage masthead video option
  • Updating content

Website Design & Functionality Highlights

For the design of this eCatalog website, our design team focused on creating a simplified and cohesive aesthetic that could seamlessly serve both Washington Cedar and its sister company, California Shingle. Recognizing the need for a unified online presence, we introduced a clean, navigable interface that facilitates easy toggling between the two brands. The inclusion of a dynamic homepage masthead video option was a strategic choice aimed at capturing visitor interest from the first moment, enhancing user engagement through compelling content.


This website was developed on FusionCMS, a content management system chosen for its robust flexibility and ease of use, particularly for managing content across mirrored sites. By leveraging FusionCMS, we were able to ensure that any updates or changes made to one site could be easily applied to the other, streamlining the management process. This platform also allowed us to showcase the companies' product catalogs, location information, and an engaging blog, enhancing the overall user experience and supporting the client's marketing strategies.


For more information on this website redesign and to see a before and after, check out our portfolio.

Interested In Your Own eCatalog Website Redesign?

We’re here to help. At efelle, we’ve got over 18 years of experience working with clients to design and build effective websites and digital marketing strategies. Fill out the form below and one of our digital strategists will reach out and we can get started.