Website Project Launches

Kevin Gamache Posted by Kevin Gamache on May 03, 2024

New FusionCMS Website for Physicians of Southwest Washington (PSW)

New FusionCMS Website for Physicians of Southwest Washington (PSW)

We’ve Launched a Brand New Website Redesign for Olympia, WA Healthcare Company

About Client

Founded in 1995 by independent physicians, Physicians of Southwest Washington (PSW) leads in value-based healthcare, enhancing care quality through strong physician-patient relationships. They offer a range of services including payer network operations and accountable care models, managing over 400,000 members. PSW's commitment extends to policy advocacy, ensuring sustainable healthcare initiatives and giving a voice to patients and providers in value-based care policymaking.

Goals for Redesign

For this website redesign, our main goals included:

  • Enhancing user navigation to ensure simplicity and ease of finding information
  • Incorporating a clean and streamlined design to modernize the aesthetic
  • Infusing the brand with a more human and approachable feel
  • Achieving greater consistency across all elements of the website


Website Design & Functionality Highlights

For the design of this website, our design team focused on creating a clean and streamlined look that reflects PSW’s commitment to patients with clarity and efficiency. Recognizing the need to add life and personality to the brand, we introduced vibrant colors and dynamic imagery that convey a more human and engaging presence. The design also emphasizes consistency in style and layout, which helps in reducing user confusion and enhances the overall user experience by making navigation intuitive and straightforward.


This website was developed on FusionCMS, a content management system that perfectly aligns with PSW’s needs for a robust yet user-friendly platform. FusionCMS was chosen for its flexibility in managing content and its capability to create a consistent and cohesive user interface. It supports the streamlined design by enabling easy updates and maintenance, ensuring that the website remains effective and efficient. This system also allows PSW to provide comprehensive information about their services and company in a structured manner, making it accessible for users to find and engage with the content they need without feeling overwhelmed.


For more information on this website redesign and to see a before and after, check out our portfolio.

Interested In Your Own Professional Services Website Redesign?

We’re here to help. At efelle, we’ve got over 18 years of experience working with clients to design and build effective websites and digital marketing strategies. Fill out the form below and one of our digital strategists will reach out and we can get started.