Company News

Fred Lebhart Posted by Fred Lebhart on October 26, 2020

Our XKGlow eCommerce Website Wins W3's BEST IN SHOW Award!

Our XKGlow eCommerce Website Wins W3's BEST IN SHOW Award!

Award-Winning eCommerce Website Design for XKGlow

We’ve been awarded four different W3 Awards, and we’re beyond excited to share more about the awards and winning sites. 

First up, we’ll be sharing more about XKGlow, which won Best in Show for Best Visual Appeal - Experience in Websites.

About W3 Website Design Awards

W3 awards outstanding websites, marketing, video, mobile sites, apps, and social media campaigns created by some of the best agencies in the world. It was one of the first major web competitions for agencies throughout the US and world. 

XKGlow eCommerce Website Design

XKGlow was founded over a decade ago by car lovers and bike riders looking for more fun, interactive, and quality auto lights. As car lovers themselves, the team is passionate about sketching, prototyping, and creating the coolest accessories. 


XKGlow creates awesome products and the brand has a distinct personality that wasn’t well shown on the old site. In order to really show off who they are and the passion behind their products, they needed a site that put content in the front seat and put user experience on top of the priority list. 

With a number of different visitors in mind, the homepage was designed with a number of different jumping-off points, allowing users to shop by vehicle type using filtered search, showing hot spots to highlight a number of different products, and even giving examples of how the app works with the products to further sell the user. 

The website shows the personality of the brand, while also inviting users to explore for themselves. Our design team worked to create the most intuitive user paths and make navigation more user friendly to allow users to get to the products they need as quickly as possible.


The product pages make sure to show off a lot of photos and videos to draw users in, as well as provide all the necessary information about features, sizes, and specs. The pages show videos of the product, as well as real customer photos and reviews. The product page also includes resources like installation help, mounting instructions, and other support resources to make sure post-purchase users are satisfied.

We’re so excited about this award and the work we did for XKGlow. We’re excited about our future opportunities with the team and can’t wait to watch them continue to grow!

Ready to Have Your Own Award Winning Website Design? 

Our award-winning team of designers, developers, and strategist are ready to make yours next. Fill out the form below and let's get started!