Website Project Launches

Catherine Blake Smith Posted by Catherine Blake Smith on September 30, 2021

Roller Skate Nation Launches New eCommerce Website

Roller Skate Nation Launches New eCommerce Website

We’ve Launched a Brand New Website Redesign for Roller Skate & Speed Skate Company

About Roller Skate Nation

Roller Skate Nation sells new and used roller skates with a retro vibe infused. This client was fun for our design team since they got to incorporate that nostalgia into the site design. Roller Skate Nation also focuses on educating people on how to pick the right skates for their needs. They even let you make custom skates out of your favorite shoes.

Goals for Website Redesign

Roller Skate Nation has a strong social media presence but wanted to make sure their eCommerce website matched their profile on social media. Our main goals included:


Website Design & Functionality Highlights

The Roller Skate Nation website was developed on BigCommerce. Part of our redesign involved bringing their site up to date to the newest Stencil theme since they previously used Blueprint.

For the rebrand, our team had a lot of fun incorporating a sticker-feel to the new logo along with the retro styling that connects to the nostalgia around roller skates.

Check out the Roller Skate Nation eCommerce website portfolio page for a before & after look at the site. 


Interested In Your Own eCommerce Website Redesign?

We’re here to help. At efelle, we’ve got over 15 years of experience working with clients to design and build effective websites and digital marketing strategies. Fill out the form below and one of our digital strategists will reach out and we can get started.