Take Control of Time Spent on Social Network Marketing
Time management is a crucial part of a business's social networking marketing effort.
Spend too little time investing in social media, and you risk losing touch with your audience. Spend too much time on it, and you'll overwhelm your audience with content they don't need. You'll also waste time you could have spent on running your business. Use these tips to develop a time management plan that works best for your social networking marketing strategy.
Determine How Much Time You'll Spend
Imagine you're standing in front of a pool of quicksand. At the bottom of the pool is a suitcase filled with money. If you want that suitcase, you'll need to do more than just poke around the surface. However, if you jump in without a rope to pull yourself out, getting the money will be the least of your problems.
The rope is your time management strategy. Put it in place so you can spend a worthwhile amount of time using social media and still get out before you overdo it. Consider a time budget of 32 hours per month, or about 1 ½ hours per workday on each platform. Decide what times during the day you're going to check each site so you can schedule the work. These platforms need For example, you can log in once in the morning, once in the afternoon, and once in the evening. IF you spend half an hour per session checking in three times a day, you're doing well.
Breaking Your Time into Chunks
A smart strategy is to chunk up your time so you can check your social media platforms often, without going over your time budget. Divide the time you spend in each update session as well. Get to what you can and don't worry about the rest.
Assuming you check in three times a day and spend half an hour on each session, you should spend half of that time responding to inquiries and other communications. Be sure to address questions and complaints of customers first. Then you can retweet or repost things you like, comment on the updates of others and use what you find to spark ideas for what you want to put out there today. If you're on Twitter, Facebook and Pinterest, that means five minutes on each.
Take the other five minutes you have available on each site to put out some useful information to your audience. Sharing articles, inspiriting quotes and anything else you think would be relevant to your customer base. This will help you keep your social networking marketing moving forward.
Use these social networking marketing strategies to help you manage your time and make your efforts more consistent, efficient and effective.
efelle can help you manage your social networking marketing strategy, leaving you free to focus on your business. We can address all aspects of your social media marketing, including branding, social media management and reputation monitoring. Learn more about our online marketing services by completing our online contact form or calling 206.384.4909.
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