Online Marketing

Fred Lebhart Posted by Fred Lebhart on May 04, 2010

The Biggest Social Media Mistakes by Companies

In this video Jay Baer of Convince And Convert offers social media tips to help businesses succeed.

You’ll learn why Jay talks of “Noah’s ark” in social media and why Twitter and Facebook are not a social media strategy. He shares a wealth of information. Be sure to see the other takeaways below.

Some key takeaways:

  • Twitter is a “tools strategy” not a “social media strategy”
  • You need to “be social” and not “do social”
  • Build a social media playbook with key players in your company
  • Figure out what is being said about you and where
  • Creating content is the future (especially video), bypassing traditional media
  • Location-based social media will be hot in next 18 months
  • Yelp has added checkin’s to their app for authenticity
  • Facebook metrics can be better than Google Analytics
  • Facebook should be part of your sales funnel
  • Email can have a social component

Be sure to check out Jay’s content ladder to help you to create a strong social media content strategy. Want to hear more? Jay does 60 or 70 speaking gigs a year and may be coming near you.