Top 8 Ecommerce Website Design Mistakes

8 Common eCommerce Website Design Mistakes

Are you committing any of these common ecommerce website design blunders?

Done right, ecommerce website design can help you promote your products and improve your website’s conversion rates. Done wrong, ecommerce website design can hurt your brand and your bottom line. Avoid these top ecommerce web design mistakes to improve the shopping experience on your ecommerce website and increase sales and conversions.

 

1. Long, complex checkout process

A good ecommerce website design makes it easy for customers to provide their credit card information and place orders. The more steps there are between customers placing an item in their shopping cart and paying for it, the more likely they are to click away from your site and fail to complete their purchase.

2. Difficult-to-understand navigation menu

Think through the categories and navigation elements of your site carefully before initiating the ecommerce website design process. Make your site’s navigation easy to understand and use.

3. No breadcrumbs

Use breadcrumbs on your site to make the shopping experience run smoothly. Breadcrumbs allow shoppers to figure out exactly where they are when they land on your site or trace their way back from where they came.

4. No search box

A good ecommerce website design includes a search box on every page, so shoppers can find products more easily. Many online shoppers prefer to search specifically for what they’re looking for instead of sift through product categories. To improve usability, make sure the search box has an "autocomplete” function that suggests keywords when people start to type queries. Furthermore, enable users to filter search results by category or feature.

5. Lack of product information

Visiting an ecommerce site isn’t like shopping at a brick-and-mortar store – you can’t pick up objects, feel them, look at them from every angle, try them on or read their labels. In order to improve the shopping experience, it’s important that ecommerce sites provide detailed descriptions and multiple photos of their products.

6. Lack of customer service options

Make it easy for customers to get in touch with you if they have a question or problem. Provide your customers with a help request form, your contact information, online chat or other convenient customer service options.

7. Not making your ecommerce website compatible with multiple browsers

The majority of people use Internet Explorer to access the web, but approximately 20% of Internet users access the web with other browsers, including Firefox, Chrome, Safari, and Opera. Make sure that your ecommerce website is compatible with all major browsers, so you don’t lose any customers.

8. Not displaying related products

You can significantly boost sales for your ecommerce business by displaying related products while customers are browsing product pages or when they are checking out. For example, Amazon does this well with their widget that says, "Customers who bought this also bought…”

Increase Your Revenue with Ecommerce Website Design by efelle

efelle’s premium ecommerce websites are designed to deliver a satisfying shopping experience to customers while giving you the tools to manage your own ecommerce website effectively. Some popular features of efelle’s ecommerce websites include merchant account integration; easy, secure checkout integration; discount and coupon modules; and full-featured ecommerce reporting. For more information about our ecommerce website design services or to set up a free consultation, please give us a call at 206.384.4909 or fill out our online contact form!

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