Website Project Launches

Kerry Sweeney Posted by Kerry Sweeney on October 17, 2021

Vitamin Friends Launches New eCommerce Website

Vitamin Friends Launches New eCommerce Website

We’ve Launched a Brand New Website Redesign for Kid and Adult Vitamin Company

About Vitamin Friends

Vitamin Friends makes vitamins for adults and kids that are free from the top 8 allergens. The company was originally started by a group of parents who wanted to find a safe way to get their kids all the essential nutrients without having to worry about allergic reactions. They pride themselves on being a trustworthy brand for parents and kids alike.

Goals for Redesign

For this redesign, they wanted things to feel fun, modern, clean and family friendly. Our main goals were to:

  • Bring forward the company’s commitment to the cause of nutrition and safety
  • Incorporate fun, playful elements into the design while still giving a modern, clean feel


Website Design & Functionality Highlights

For this website, our design team made a custom allergy-free icon and a masthead image template with doodle icons.

The site was built on Shopify and integrated with Recharge subscription app, Klaviyo email management, wholesale app, and Facebook Pixel marketing. This was a transition for Vitamin Friends. The company was previously on a different platform but wanted the extensive built-ins offered by Shopify.

Interested In Your Own eCommerce Website Redesign?

We’re here to help. At efelle, we’ve got over 15 years of experience working with clients to design and build effective websites and digital marketing strategies. Fill out the form below and one of our digital strategists will reach out and we can get started.