Why eCommerce Mobile Website Design is a Smart Move

Why eCommerce Mobile Website Design is a Smart Move

ECommerce mobile website design gives consumers quick access when they make impulse buying decisions.

If your eCommerce store isn't optimized for mobile use, you're missing out on a large chunk of income. In 2012, over 82 million people owned smartphones, and that number is likely to grow fast. If your website isn't accessible via smartphone, you either force your customers to buy elsewhere, or delay their purchases until they can reach a tablet or PC.

Lost sales are painful. Even delaying a purchase can easily lead to an abandoned purchase decision. For these reasons, optimizing your eCommerce website for the mobile market helps you boost sales.

Quick Access for Impulse Buyers

The millions of people who use smartphones every day do it because they are always on-the-go and never have time to sit down to browse the internet on a laptop or tablet. Consumers will make impulse buying decisions during the day and the mobile phone is the quickest way to make the purchase, but only if your site makes mobile shopping easy.

Social Media Integration Grows Your Customer Base

Having your eCommerce website optimized for mobile use and integrated with social media will allow your customers to share their experiences. While some social medial users update their statuses via laptops, most do it via mobile phone. Make sure you make it easy for them.

Friends connected to your customers via social networking will be able to read their product reviews and purchase decisions, subsequently visiting your eCommerce store on their own mobile devices. Because the nature of mobile social networking allows users to share information with hundreds of people in an instant, these websites can help increase your customer base exponentially.

Remember to Differentiate Between Tablets and Smartphones

One of the biggest mistakes eCommerce websites make when moving to the mobile market is failing to optimize websites for both tablets and smartphones from different makers. Smartphone and tablet websites vary in appearance, load time and capabilities. Make sure to test various versions on different mobile and tablet devices from various platforms to get the best possible results.

Mobile eCommerce is Alive, Kicking and Paying Big
If you're still not sure about investing in mobile web design for your eCommerce site, look at these statistics:

• The iPhone app eBay created brought in sales of $400 million in 2010.
• Intuit saw sales growth of 30% upon implementing mobile versions of its site in 2010.
• Each month, 15 percent of smart phone users do product research and price comparisons with their phones. One quarter of smart phone users make purchases via their phones. Doing the math, that's 20.5 million potential customers!

The numbers don't lie.Let efelle show you how to optimize your eCommerce website for the mobile market.

The eCommerce experts at efelle will give you a free quote and consultation on optimizing your website for the growing mobile market. Use our online contact form or call 206.384.4909 today.