Why Should A Law Firm Blog?
If you’re an attorney that’s serious about marketing your firm, a blog is a must-have.
Blogging is a great way to market and is essentially free. There are tons of firms already reaping the benefits of blogging, most importantly the fact that if done well, it causes potential clients to engage with your firm.
If you’re on the fence about blogging for your law firm, keep reading and learn more about why you should take advantage of this awesome opportunity.
Show Thought Leadership & Expertise
Being a thought leader is a great way to build trust with potential clients. It also is a great way to build new opportunities to connect with potential clients or even referrals. By writing about a topic on your blog that is interesting, helpful, or novel, you are showing your expertise as a lawyer to readers which helps them trust your firm further.
While a website is a great place to learn more about your firm, a blog is the best place for potential clients to really get to know the people behind your firm. If you’re answering a question they may have, sharing more about a topic they’re searching for, or writing about a case that’s relevant to them, you’re automatically building a relationship. Providing helpful information helps them understand what’s ahead can help establish trust before even meeting.
Your website’s content is definitely linked to your SEO, and blogging is a great way to boost your website’s SEO juice. When you’re blogging about something relevant to your fields like practice areas, hot topics, and more, you’ll be building up positive SEO benefits since you’re including keywords relevant to your business.
A few ways to fully optimize your blog for SEO:
- If you mention any of your team members, service areas, or anything else you may have a page for on your site, link to it! Interlinking is a great way to provide great user experience as well as build SEO.
- Put keywords in your headings. Your headings are what Google and other search engines prioritize, so putting keywords about your topic in those headings will help them rank even better on search engines since they’ll indicate what you’re writing about.
- Add a Call-To-Action at the end of your blog. If you are writing a helpful blog about a practice area or even answering a question, you can provide a call to action to link to your website’s form so they can ask further questions or reach out about that specific practice area.
Expanding Your Reach
While you may be happy with your current lead sources, expanding your reach and gaining new users may help you grow your business. If you’re writing blogs that are helpful, they might also be sharable, expanding your reach even further and putting your expertise in front of even more faces than before.
Bettering Yourself / Team
Finally, writing a blog post can really help your team fully realize how much they know about a topic. One thing we often hear from lawyers who blog is that it helps them realize better ways explain some complex terms and situations to their clients because it causes them to slow down, think about their audience, and change up their normal legal verbiage. This is a great way for your team to grow in their abilities and client connections.
What Should Lawyers Blog About?
Ready to get started but not sure what to write about? Don’t worry we’ve got you covered. We’ve got a list of 22 blog ideas for law firms to get you started. Have a question about optimizing your website or wish it was easier to blog? Fill out our contact form and we can walk through how easy it is to build up your business through your website.