Website Design & Development

Fred Lebhart Posted by Fred Lebhart on March 29, 2012

Why Your Property Management Company Needs Professional Online Marketing

Why Your Property Management Company Needs Professional Online Marketing

Build your brand and drive more targeted traffic to your website with professional online marketing services

online marketing for property management companiesLaunching a property management company website and expecting a slew of prospective tenants and landlords to find it is akin to setting up a popsicle stand in the middle of the Sahara desert with the expectation that you’ll receive a steady stream of customers. Yet, that’s exactly what many property management companies do – they build websites and do next to nothing to promote them. Unsurprisingly, their websites receive little traffic and their bottom lines suffer as a result.

Professional online marketing services position property management company websites for success. There’s simply too much competition out there to try to market your company online without using search engine optimization, social media marketing, and email marketing to your advantage. Using professional online marketing services enable you to sell your services 24 hours a day, 7 days per week, and 365 days per year, ultimately bringing more customers through your door. Online marketing also boasts a high return on investment (ROI), so you don’t have to waste your marketing dollars on outdated techniques.

Drive More Targeted Traffic to Your Website
Search engine optimization, or SEO, is essential to any commercial website’s success today. Trying to market your property management company online without SEO would be an uphill battle. By optimizing your property listings for location, neighborhood, and other specific search terms, clients will be able to find your website more easily. At efelle, all of our websites are designed and developed with SEO in mind, so your site ranks well for relevant search terms and more prospective customers can find your property listings on Google and other major search engines.

Maintain Relationships with Existing Customers and Follow up with Prospects
It’s 10 times more expensive get a new customer than it is to keep an existing customer. Email marketing allows you to stay in touch with your existing client base, so you can vastly increase the chances that they’ll do business with you again in the future. Email marketing also simplifies the process of following up with prospects. Remember: 80% of sales are made on the fifth to twelfth contact, so following up with your prospects on a regular basis can help you increase sales. efelle’s property management websites come with a newsletter/email marketing module that collects your customers’ and prospects’ contact information, enabling you to send them targeted newsletters and special offers.

Stand out from the Competition and Build Your Brand
If you want to strengthen your online brand, spread the word about your business, and set your business apart from the competition, it’s important to build a presence on various social media networks. Not only will social media marketing improve your search engine visibility, it’ll also make your property management company seem more approachable to prospective customers, highlight your property listings, and generate more word-of-mouth referrals. At efelle, we integrate property management websites with social media, design branded social media pages, and plan social media marketing campaigns that quickly provide ROI.

Attract More Clients with efelle’s Online Marketing Services

Your web presence must be memorable and highly visible if you want your property management company to attract a steady stream of clients. efelle offers a full range of online marketing services that help property management companies find more qualified tenants and owners. For more information or to set up a free consultation, 206.384.4989 (toll-free: 800.277.5330) or fill out our online contact form to speak to a property management marketing expert.


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