Online Marketing

It's common knowledge that newsletters are excellent marketing tools for eCommerce websites, yet some marketers swear them off forever. After going through all the intricacies of A/B testing and using automation tools to be sure newsletters go out at just the right time, they still don't see success. They may even master eye-catching Re: lines that reward them with high open rates, but still no increase in sales. Why do some marketers fail at newsletter marketing? It's because they haven't mastered content. read more

The Internet has changed the way we do business. One of the best ways to establish a meaningful online presence is through blogging. Regardless of how large or small your architecture firm is, you could blog to build your credibility and reputation. Here are 7 reasons why a blog needs to be a part of every architect's online marketing plan. read more

Architecture firms build innovative structures that prioritize great design and functionality, but sadly, their websites often look like they were made 15 years ago. One of the most common errors that architects make is relying on Flash technology to create interactive portfolio websites. Although Flash websites might have cool bells and whistles, they usually aren't mobile-friendly. And having a mobile website is no longer a competitive advantage â€" it is a necessity in the age of smartphones and tablets. read more

Your website is the hub of your online marketing and lead generation efforts, so it's important to optimize it for search engines and drive as much traffic to it as possible. Using search engine optimization (SEO) to your advantage is key to establishing your online presence and strengthening brand awareness. read more

A picture really does paint a thousand words when it comes to prospective homebuyers. In fact, while homebuyers are quite willing to read text about the home, they must first see a picture to motivate them to do so. That's what makes visual social media so important for marketing your home building company. read more