Marketing for Law Firms

Fred Lebhart Posted by Fred Lebhart on May 29, 2018

5 Reasons Your Law Firm Needs a Custom Professional Website

5 Reasons Your Law Firm Needs a Custom Professional Website

How Can Lawyers and Attorneys Benefit from a Professional Law Firm Website?

The law industry is rapidly changing. Statistics show that in 2017 there was 1 lawyer for every 246 people in the United States. As the number of lawyers grows, the need for each law firm to gain visibility via a unique and user-friendly website increases. To be fair, all sorts of template-based legal-website generators are popping up on the market these days. But will a one-size-fits-all approach really work for your company?

The legal industry is an extremely competitive sector—especially in a large city like Seattle. This makes it essential that your law firm website stands out from the rest. Here's how a custom site can give you a leg up on the competition.

1. Your Online Brand Will Fully Reflect Your Law Firm and Its History

Lawyers are no different than business professionals in their need for an effective marketing strategy—it's important that your law firm website accurately represents your branding, desired client base, and office feel. If your firm only deals with high profile or class action lawsuits, you wouldn't want your website to appear similar to a law firm that only deals with personal injury claims. Design and competitor research can help isolate the components of your law firms' branding that will draw potential clients' attention and convert their browsing into clicking.

2. Your Custom Website Will Increase Your Online Visibility with Built-In SEO Best Practices

Search engine optimization is imperative within the legal sector. Companies like FindLaw that produce templated law firm website designs do not include crucial SEO best practices within their specs. On the flip side, the FusionCMS content management system by efelle is built to promote search engine optimization—each page is defined with the proper page title, headings, and other components necessary for optimizing each page for search engines. Our firm can also teach you to target keywords specific to your law firm so you don't have to rely on highly competitive, catch-all terms and phrases that are unlikely to get you qualified leads. Focusing on long-tail keywords (ex. "Seattle personal injury attorney" instead of "Seattle law firm") will help you figure out exactly what words to include in headers and body copy when writing content.

3. Your Content Management System Will Increase Efficiency and Minimize Back Office Support

A well-constructed content management system (CMS) will make it easy for you and your staff to keep your website fresh. If users perceive your site as modern and up to date, they'll be more likely to reach out with inquiries.

Additionally, lawyers spend hours on the phone filtering out clients that don't meet their budget needs or are not even looking for the type of law they practice. An effective CMS built around your needs can allow you to create a contact form connected to a clear call to action right on your homepage. By syncing this with your email, you can save time and money by filtering through to find the quality clients your firm needs to represent rather than spending hours on the phone.

4. A Well-Designed and Highly Functional Blog Can Showcase Your Legal Expertise to Potential Clients

A law firm website should contain a professional blog area so that you may demonstrate your expertise through keyword targeted blog posts. Not only does this help your website be found by search engines for specific, yet relevant, legal search terms, it gives your firm the spotlight to showcase their knowledge about a topic. Have your attorneys written legal publications that show off their knowledge in that industry? Has your firm received positive press in the media? All of these updates can be featured in the blog. Better yet, a solid blog overview page design will allow your users to easily filter down to the content that's most relevant to them while also giving you the space to feature specific posts that you think are particularly well suited for converting visitors into clients.

5. Attention-Grabbing Newsletter Sign Ups Allow You to Take Advantage of Pull Marketing

Newsletter and email templates are a great way to utilize pull marketing. With efelle's Fusion CMS, gathering emails from contact and newsletter sign-up forms is a cinch! You can easily manage this data in order send targeted newsletters to potential and existing clients. Great newsletter campaigns may include exclusive deals or updates about your company—and always have a link leading back to your site.

Let efelle creative Work with Your Team to Design a Brand New Professional Law Firm Website Today

At efelle, we know how to create professional lawyer websites, and we give you the tools to manage it on your own. We know you have a very busy schedule, but with our Fusion content management system, updating your site is only ever just a few clicks away—we specially designed it for the best user experience possible! We want to help your firm get the clients you need. Call us today (206.384.4909) or reach us via our online contact form.