Company News

Catherine Blake Smith Posted by Catherine Blake Smith on April 12, 2021

efelle Has Officially Launched Five eCommerce Websites for Seattle Brand Selling Globally

efelle Has Officially Launched Five eCommerce Websites for Seattle Brand Selling Globally

Seattle Based Retailer diono Has Five Beautiful New eCommerce Websites for Global Selling

diono is a Seattle based car seat and accessories brand with over 20 years of design and engineering experience. They have a passion for safe family travel and are working to continually create groundbreaking products like their Radian car seat, which is a convertible car seat unlike any other.

We launched their first website this February, which was only the first of five beautiful new eCommerce websites. The websites are created to serve regional audiences and are able to be customized for each unique region based on supply, customer focus, and languages.

The Current eCommerce Websites Include: 

  • diono United States
  • diono United Kingdom
  • diono Germany/EU
  • diono Mexico
  • diono Canada

The sites are currently identical, but with each instance being separate, the team at diono can easily add translations, as well as any photos or products that are selling best regionally.

Using FusionCMS + BigCommerce

The websites all use FusionCMS to power the front end of the website and allow for the beautiful custom design and a robust amount of custom templates for the diono team to use. The eCommerce engine of the website is powered by BigCommerce, which allows for each of the regional instances to integrate to pull from the same inventories and track omnichannel selling easily.

As the diono brand continues to grow, we’re excited to continue to partner with them and help create more websites. With the system we’ve created, they’ll be able to quickly and easily create new regional based websites as they continue to scale their growth.

Interested In Growing Your eCommerce Business to Sell Globally?

We can help! At efelle, we’ve got the experience of complex builds under our belt to help your business scale at the rate you need it to. Fill out the form below and let’s chat.