Website Project Launches

Jessica Bryant Posted by Jessica Bryant on September 26, 2023

FallLine Launches New Business to Business (B2B) eCommerce Website on BigCommerce

FallLine Launches New Business to Business (B2B) eCommerce Website on BigCommerce

We’ve Launched a Brand New Website Redesign for Nevada-based manufacturing company

About Client

Since 1981, FallLine has been an industry-leading manufacturer of polyurethane products for the construction, ski, snow removal, material handling, and many other industries. Based out of Nevada, they are a family-owned business with a focus on offering superior products and excellent customer service.

Goals for Redesign

For this eCommerce website redesign, our main goals were:

  • Create a website that better reflects their well-known presence in the industry
  • Integrate both BigCommerce and FusionCMS to allow for product management, an easy shopping experience, and aesthetically pleasing company pages
  • Showcase their products and process with powerful visuals and a more robust navigation flow
  • Optimize SEO with smarter categories and more complete, keyword-rich descriptions


Website Design & Functionality Highlights

For the design of this eCommerce website, our team focused on creating bolder designs that clearly identified FallLine as thought leaders and innovators in the polyurethane manufacturing space. We also assisted with some ad design.


This eCommerce website was developed on BigCommerce and FusionCMS, a content management system. BigCommerce was utilized for product management and to give customers a way to easily browse and shop for products per industry. FusionCMS was used to highlight all of their company and information pages. Their entire site was optimized for SEO in order to reach new potential customers, beyond their existing base and word-of-mouth recommendations.

For more information on this website redesign and to see a before and after, check out our portfolio.


Interested In Your Own eCommerce Website Redesign?

We’re here to help. At efelle, we’ve got over 15 years of experience working with clients to design and build effective websites and digital marketing strategies. Fill out the form below and one of our digital strategists will reach out and we can get started.