Website Project Launches

Kerry Sweeney Posted by Kerry Sweeney on March 28, 2024

International Pacific Halibut Commission (IPHC) Launches New Professional Services Website

International Pacific Halibut Commission (IPHC) Launches New Professional Services Website

We’ve Launched a Brand New Website Redesign for Seattle Fishery

About Client

Founded under a Convention between Canada and the USA, the International Pacific Halibut Commission (IPHC) serves as a pivotal international organization in the research, management, and development of Pacific halibut stocks. Through its history, the IPHC has adapted to changing regulatory environments, aiming to optimize and maintain sustainable halibut populations.

Goals for Redesign

For this website redesign, our main goals included:

  • Enhancing visual appeal and user experience
  • Updating the homepage with a modern design while maintaining brand integrity
  • Improving site navigation for better user accessibility
  • Expanding the color palette for a professional and appealing look

Website Design & Functionality Highlights

For the design of this website, our design team created a visually captivating and professional online presence that mirrors the International Pacific Halibut Commission's century-long credibility and authority in halibut research and management. Drawing inspiration from the organization's logo, we revitalized the branding with a contemporary look, introducing a broader color palette that includes shades of white, gray, and navy. This choice not only refreshed the aesthetic but also aligned with their desire for a site that feels both professional and engaging.


This website was developed using WordPress for its ease of use and versatility, catering to the IPHC's needs for a dynamic, user-friendly platform. We integrated JazzHR to streamline their hiring process, showcasing their growth and efficiency. Additionally, WordPress facilitated the creation of a members' sign-in section, enhancing the site's functionality. This update not only elevates the user experience but also empowers the IPHC to maintain its role as a trusted source of knowledge and authority on Pacific halibut, ensuring the website remains a central hub for their niche audience.

For more information on this website redesign and to see a before and after, check out our portfolio.

Interested In Your Own Professional Services Website Redesign?

We’re here to help. At efelle, we’ve got over 18 years of experience working with clients to design and build effective websites and digital marketing strategies. Fill out the form below and one of our digital strategists will reach out and we can get started.