Website Project Launches

Leif Parcell Posted by Leif Parcell on January 19, 2017

Long-Time Clients TrueNorth & DragonWear Get a Redesign!

Long-Time Clients TrueNorth & DragonWear Get a Redesign!

DragonWear & TrueNorth's websites get new design to match their new technology

DragonWear, a company local to Seattle, offers innovative clothing for those who need it. All DragonWear FR fabrics are inherently flame resistant, tested in both in-house and independent state-of-the-art laboratories, and pass relevant industry certifications.  TrueNorth offers compression based fabrics that are highly used by those working in outdoor based jobs, specifically fire-fighting. We had previously designed DragonWear & TrueNorth’s websites, but this time they wanted to refresh their site to allow for more interactive features as well as the ability to maintain new content they had created, including informative and exciting videos featuring their products.

Design Needsmock-up-dragon_truenorth.png

When DragonWear first reached out to us for a redesign, they wanted a website that reflected the innovation that their products offered as well as having a product centric focus that is also easy to navigate. They were hoping for a better way to display and show off the products as well as design a way to include their growing video library. As a website that only sells through dealers, they were wanting a website that used our eCatalog module so it displayed the products and was informative and had a clear call to action, allowing shoppers to easily “find a dealer.” DragonWear and TrueNorth began creating seasonal informational videos that they wanted to be easily visible in the mastheads as well as that the library was easily accessible from the homepage. Our fusionCMS and design team worked so our system allows for DragonWear to easily update their mastheads and library with new seasonal videos as well as any informational or any other videos they wanted to add.

Responsive web design is an important aspect of our designs and with the videos and animations throughout the site, we were still able to create a beautiful looking and easily accessed site on any type of device. Another really cool aspect of the website is the inclusion of 360 degree views of all of the clothing, allowing consumers to truly see every part of the garment. Since we are a custom-house, we are able to meet your specific design needs, just ask!
Check out DragonWear's site here & TrueNorth's here.

Are you ready to see conversions on your website?

efelle creative is a Seattle based online marketing firm that specializes in website design and development, website content management, Search Engine Optimization (SEO), and numerous other online marketing services. Since 2005, we've worked with 550+ businesses of all industries and sizes to help improve their approach to online marketing. Call us today at 206.384.4909 or fill out our online contact form to get in touch with an online marketing specialist and learn how we can help YOUR bottom line.