Motorcycle Aftermarket Parts Mfg Rottweiler Performance Launches New eCommerce Website
We’ve Launched a Brand New Website Redesign for SoCal-based Motorcycle Parts Fulfillment, Design, & Manufacturing Facility
About Client
Established in 2011, Rottweiler Performance is a prominent motorcycle aftermarket manufacturer and online hub for KTM motorcycle parts. Situated in Southern California, they specialize in providing high-quality, rare, and custom products for KTM and Husqvarna enthusiasts. Their unparalleled customer service sets the bar high within the industry.
Goals for Redesign
For this eCommerce website redesign, our main goals included:
- Improving site navigation & search functionality for enhanced UX
- Implementing a modern, experiential design reflecting the company's rugged, confident brand
- Highlighting extensive product inventory to establish credibility & trust
- Enhancing usability with stick navigation & clearer instructions
Website Design & Functionality Highlights
For the design of this eCommerce website, our design team meticulously crafted a modern and experiential aesthetic that embodies the rugged, confident essence of Rottweiler Performance. We incorporated masculine elements and a touch of humor throughout the design, ensuring it resonates with their audience. Our focus was on improving user experience by streamlining navigation, enhancing search functionality, and prominently showcasing the extensive product inventory.
This website was developed on FusionCMS, a content management system chosen for its flexibility and ease of use. Integrated with BigCommerce, FusionCMS allowed us to seamlessly manage the informational pages while leveraging BigCommerce's robust eCommerce capabilities. Throughout the development process, we prioritized enhancing usability, implementing stick navigation for effortless browsing, and optimizing product pages to provide customers with clear and comprehensive information. Additionally, we improved the instructions page access, ensuring that they were directly linked to product details.
For more information on this website redesign and to see a before and after, check out our portfolio.
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