Website Project Launches

Jessica Bryant Posted by Jessica Bryant on February 21, 2024

Motorcycle Aftermarket Parts Mfg Rottweiler Performance Launches New eCommerce Website

Motorcycle Aftermarket Parts Mfg Rottweiler Performance Launches New eCommerce Website

We’ve Launched a Brand New Website Redesign for SoCal-based Motorcycle Parts Fulfillment, Design, & Manufacturing Facility

About Client

Established in 2011, Rottweiler Performance is a prominent motorcycle aftermarket manufacturer and online hub for KTM motorcycle parts. Situated in Southern California, they specialize in providing high-quality, rare, and custom products for KTM and Husqvarna enthusiasts. Their unparalleled customer service sets the bar high within the industry.

Goals for Redesign

For this eCommerce website redesign, our main goals included:

  • Improving site navigation & search functionality for enhanced UX
  • Implementing a modern, experiential design reflecting the company's rugged, confident brand
  • Highlighting extensive product inventory to establish credibility & trust
  • Enhancing usability with stick navigation & clearer instructions

Website Design & Functionality Highlights

For the design of this eCommerce website, our design team meticulously crafted a modern and experiential aesthetic that embodies the rugged, confident essence of Rottweiler Performance. We incorporated masculine elements and a touch of humor throughout the design, ensuring it resonates with their audience. Our focus was on improving user experience by streamlining navigation, enhancing search functionality, and prominently showcasing the extensive product inventory.


This website was developed on FusionCMS, a content management system chosen for its flexibility and ease of use. Integrated with BigCommerce, FusionCMS allowed us to seamlessly manage the informational pages while leveraging BigCommerce's robust eCommerce capabilities. Throughout the development process, we prioritized enhancing usability, implementing stick navigation for effortless browsing, and optimizing product pages to provide customers with clear and comprehensive information. Additionally, we improved the instructions page access, ensuring that they were directly linked to product details.

For more information on this website redesign and to see a before and after, check out our portfolio.

Interested In Your Own eCommerce Website Redesign?

We’re here to help. At efelle, we’ve got over 18 years of experience working with clients to design and build effective websites and digital marketing strategies. Fill out the form below and one of our digital strategists will reach out and we can get started.