Website Project Launches

Rebecca Ossello Posted by Rebecca Ossello on August 31, 2023

eCommerce Website Launch for Progressive International

eCommerce Website Launch for Progressive International

We’ve Launched a Brand New eCommerce Website Design for Progressive International 

About Client

For over 50 years, Progressive International has been bringing fun to the kitchen with its innovative kitchen tools that make food prep easier and faster. They sell their products nationwide and are the parent company of five kitchen supply brands: PrepSolutions, SnapLock, ProKeeper+, PrepWorks, and PL8.

Goals for eCommerce Design:

For this eCommerce website design, our main goals included:

  • Updating their look to a clean modern design that was also approachable
  • Creating a usable, desirable, and findable site with better UX/SEO
  • Making all brands and product menus easy to navigate
  • Offering all of their brands under one store


Website Design & Functionality Highlights

For the design of this eCommerce website, our web design team developed each element to match the clean and modern look of their products. The team also provided copywriting to match this aesthetic where it was needed. Because Progressive offers so many brands and different product categories, we made sure to create logical and easy-to-navigate menus. This not only makes it easier for consumers to find what they are looking for but also allows Progressive a streamlined way to build out robust pages to feature their products and brands.

This eCommerce website was developed on BigCommerce and FusionCMS, a content management system. The team integrated NetSuite to manage their complex inventory and order tracking and integrated Klaviyo to set up email automation flows. We'll also continue to run PPC and SEO campaigns to help grow traffic to their brand-new site.


For more information on this website redesign and to see a before and after, check out our portfolio

Interested In Your Own eCommerce Website Design?

We’re here to help. At efelle, we’ve got over 15 years of experience working with clients to design and build effective websites and digital marketing strategies. Fill out the form below and one of our digital strategists will reach out and we can get started.