Website Project Launches

Kerry Sweeney Posted by Kerry Sweeney on November 08, 2023

New Shopify Website for House of Pops

New Shopify Website for House of Pops

We’ve Launched a Brand New Website Redesign for International Fruit Pop Franchise

About Client

Established in 2018 by the dynamic husband and wife duo, Mazen and Marcela, House of Pops was created to provide a healthier option for cooling off during scorching summer days. House of Pops specializes in 100% plant-based fruit pops that not only benefit your well-being but also prioritize the environment through the use of eco-friendly, plastic-free packaging.

Goals for Redesign

For this website redesign, our main goals included:

  • Rebranding by using refreshing colors and fonts
  • Highlighting the use of healthy, real fruit
  • Engaging users by making the site more interactive and playful

Website Design & Functionality Highlights

For the design of this website, our team worked to refresh their whole look by bringing in a bright, fun, and refreshing aesthetic. The site features whimsical icons, accents, and scrolling animations that capture the viewer’s attention in an enticing way.


This website was developed on Shopify which gave our team the flexibility to incorporate various fun elements while seamlessly connecting with Klaviyo for email marketing and HubSpot for customer relationship management (CRM).

For more information on this website redesign and to see a before and after, check out our portfolio.

Interested In Your Own Food and Drink Website Redesign?

We’re here to help. At efelle, we’ve got over 15 years of experience working with clients to design and build effective websites and digital marketing strategies. Fill out the form below and one of our digital strategists will reach out and we can get started.