Website Project Launches

Kerry Sweeney Posted by Kerry Sweeney on August 17, 2022

Newly Launched eCommerce Website for Gonnason Boats

Newly Launched eCommerce Website for Gonnason Boats

We’ve Launched a Brand New eCommerce Website Redesign for Marine and Powersports Company

About Gonnason Boats

Gonnason Boats is a family-owned and operated company in Kent, WA that has been in operation since 1947. They’re enthusiastic about everything marine and powersports and pride themselves on helping customers create fun, memorable experiences.


Goals for Redesign

For this eCommerce website redesign, our main goals included:

  • Seamlessly integrating the eCommerce, eCatalog, and professional services sides of the website
  • Give a clean, darker feel to the website
  • Allow for a variety of contact forms and inventory displays based on unique needs


Website Design & Functionality Highlights

The design of this website was all about giving Gonnason Boats a darker, more modern feel. Everything on the site feels cleaner now and is much more user-friendly.


The website had to be more than just a normal eCommerce website. It also had to include an eCatalog and highlights for the professional services offered. The design helped keep those parts of the website cohesive so the end user doesn’t notice a difference.


For the development of this website, it was built on FusionCMS and Shopify. That allowed for the variety of contact forms that this particular client needed and gave some options for how to display the different types of inventory.


For more on this eCommerce website redesign and to see a before and after, check out our portfolio. 

Interested In Your Own eCommerce Website Redesign?

We’re here to help. At efelle, we’ve got over 15 years of experience working with clients to design and build effective websites and digital marketing strategies. Fill out the form below and one of our digital strategists will reach out and we can get started.