Website Project Launches

Jessica Bryant Posted by Jessica Bryant on January 28, 2024

Rebel Heart Coffee Launches New eCommerce Website

Rebel Heart Coffee Launches New eCommerce Website

We’ve Launched a Brand New BigCommerce Website Redesign for Western Washington Coffee Shop

About Client

Rebel Heart Coffee, established by Nicole Rixon, has grown into a key part of the Port Angeles community. It stands as a reflection of Nicole's journey, combining local heritage with a focus on quality. Today, Nicole's passion fuels Rebel Heart Coffee's two locations, where the focus extends beyond beverages to making a difference in the community, ensuring each cup not only tastes good but also does good.

Goals for Redesign

For this eCommerce website design, our main goals included:

  • Updating the design to match their bright, colorful style with playful illustrations
  • Adding capabilities for selling coffee and merchandise, including subscriptions
  • Customizing the BigCommerce theme for a non-traditional eCommerce look
  • Emphasizing family and community values in the site's design and content

Website Design & Functionality Highlights

For the design of this eCommerce website, our design team embraced the client's bright and playful branding. We infused the website with bright colors, cheerful illustrations that reflect the family-owned coffee shop's personality. Careful attention was paid to ensure the design not only resonated with the brand's aesthetic but also enhanced user experience, making it inviting and easy to navigate.


This website was developed on BigCommerce, tailored to include eCommerce features for selling coffee and merchandise, including subscription services. Our team customized a BigCommerce theme to avoid a generic eCommerce appearance, ensuring the website represents the brand while maintaining essential online store functionalities.

Interested In Your Own eCommerce Website Redesign?

We’re here to help. At efelle, we’ve got over 15 years of experience working with clients to design and build effective websites and digital marketing strategies. Fill out the form below and one of our digital strategists will reach out and we can get started.