Marketing for Law Firms

Ryne Baerlocher Posted by Ryne Baerlocher on July 22, 2020

5 Must Haves for Your Law Firm Website

5 Must Haves for Your Law Firm Website

Is Your Law Firm Website Effective Enough to Grow Your Firm? 

Many legal websites can leave a lot to be desired. Sometimes, they are no more than a laundry list of accomplishments, and with that, they often fail to address how law firms can help solve clients’ problems. Ultimately, the goal of your law firm’s website is to get you more clients. This is done by building trust, sharing about your firm, and giving users a glimpse into who you are as a firm. Here are 5 things your website needs to achieve that goal.

1. Specific Content & Practice Areas

Trying to be everything to everyone makes it difficult to get noticed online. The Internet is an extremely competitive marketplace, so rather than targeting everyone under the sun, focus on your specific practice areas in terms of both design and content. Prioritize your firm’s most profitable segment of clients to attract more attention and improve your website’s performance. You'll also build trust with users so that they know you have a focus and are willing to be the best.

2. Strategic Calls-to-Action

When thinking about how you want users to interact with your site, it's important to set goals for what you want visitors to do on each page of your site, and then tell them exactly what to do. Telling them what to do is a "Call-to-Action" which indicates that some level of commitment is good. You can ask a question like "Ready to get started?" "Want to win your case?" or "Have a Question?" as well as be straightforward and tell users to "Contact Us" or even "Call Us" and link to your phone number. 

3. Updated Case Informationhbssexample.png

As a law firm, you're probably winning cases, going to trial, and helping your clients. When you're able to do so, it's important that you share that on your website. You can list them as news releases, like our friends at HBSS Law, or even have a specific case page if you're working long-term on something like a class-action lawsuit. 

4. Useful Content

Useful content, whether it is comprised of articles, videos, podcasts, or blog posts, is vital to giving website visitors a glimpse of your knowledge and experience. Especially as a law firm, it's important to build trust and show your firm as thought-leaders. Educational, empowering content positions you as an expert, builds trust in your law firm, boosts your credibility, and encourages website visitors to contact you. Publish content on your website related to every aspect of your practice and keep each topic separate so as not to confuse people. Depending on your audience, it can be helpful to explain legal issues in layman’s terms, and communicate in a way that prospective clients will understand and relate to.

Looking for an idea on what to write? Check out our blog, 22 Blog Ideas for Law Firms to Boost Your SEO.

5. Search Engine Optimization (SEO)

To create awareness of your law firm and drive visitors to your website, it’s important to invest in digital marketing, such as search engine optimization (SEO), as well as looking into pay-per-click marketing (PPC) and search engine marketing (SEM). SEO encompasses a range of tasks, from optimizing your website for the words and phrases prospective clients are using, to building backlinks to your website that improve its visibility in search engines. Without SEO, it will be difficult for your website to get found.

At efelle, we include an SEO Audit and onsite implementation in all of our website building projects. Doing this audit allows us to see how your website is currently performing, as well as see where there is room to grow and optimize your site. By doing this, we are giving all of your clients a leg up by setting them on a strong foundation of a website optimized out of the gate. 

From there, we can recommend building out your organic SEO, as well as look into the potential benefits for increasing your leads with Pay-per-Click advertising.

Is Your Law Firm Website Working For You? 

At efelle, we believe your website can be as valuable as another salesperson on your team, working 24/7 to bring in new cases for you. With the right design and strategy, it can be just that. Don't believe us? Check out our portfolio of over a hundred happy law firm clients. Ready to get started? Fill out the form below and let's grow.