Website Project Launches

Fred Lebhart Posted by Fred Lebhart on July 15, 2016

Ulmer's Drug & Hardware Launches New Website!

Ulmer's Drug & Hardware Launches New Website!

New, Responsive Website For Homer, AK Hardware Store 

Homer, Alaska’s Ulmer’s Drug & Hardware first opened in 1954 in what is now downtown Anchorage. Over the next 20 years, Ulmer’s grew into several locations and by the mid-1970's, Eldon's son had diversified the company by adding hardware and sporting good departments. In the years since they’ve continued their expansion, adding a power tool rental division and a fabric department that’s one of the region’s most popular. To this day their company philosophy is “the only thing we sell is service.”

Ulmer’s Drug & Hardware’s Design & Development Project Details


Ulmer’s Drug & Hardware came to efelle looking to create a professional, service-oriented web presence that displayed store information for customers and showcased various products and services in an easy-to-find manner. They wanted a website that would position them as the go-to store, with an aesthetic that combined a modernized feel with family-owned service.

Ulmer’s Drug & Hardware requested an easy to manage site management tool as a key feature for their new site, as they have daily product updates and news items. Using our FusionCMS website content management system (CMS), they have the ability to showcase and categorize their online product catalog via detailed product pages, utilize dynamic customer testimonials, and track customer inquiries. Their team also worked with efelle's in-house copywriters to create optimized content designed around SEO best practices to ensure they're being found for relevant, local area keywords. efelle's development team ensured that Ulmers' mobile website design was designed to highlight their dynamic product catalog first and foremost, as many visitors are local and looking to stop in same-day. 

View their new website here

Need an Updated Set Up Online Marketing Tools?

efelle creative is a Seattle-based online marketing firm that specializes in website design and development, website content management, Search Engine Optimization (SEO), and other online marketing services. Since 2005, we’ve worked with over 550 businesses in the medical, eCommerce, legal, and construction industries to give them best in class websites tailored around strong search engine placement. Give us a call at 206.384.4909 or schedule an appointment with an online marketing specialist to learn how we can take your company's website to the next level!