September, 2012

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Jessica Bryant

Best Use of Web Video for Architects

Video marketing is an excellent way to promote your architecture firm online. You can use web video to set your architecture firm apart and convince prospects to hire your firm instead of the competition. Video marketing instills confidence in prospects by giving your architecture firm a voice and a face. It also helps you connect with prospects on a more personal level and build relationships with them, which is vital to your online marketing success in the age of social media. Video marketing strategies will only become more important as a growing number of architecture clients become tech-savvy and use the Internet to research firms. read more

Fred Lebhart

6 Facebook Marketing Tips for Property Managers

These days, virtually all of your tenants are likely using Facebook to communicate with their friends and family. Facebook is also a great tool for marketing your property management firm. It allows you to connect with tenants, tell your story, and build your brand name. Here are 6 Facebook marketing tips for property managers. read more

Jessica Bryant

5 Tips for Developing a Content Strategy for Your Home Builder Website

You've probably heard the saying, "Content is king." No matter how large or small your company is, creating content is undoubtedly a vital aspect of your online marketing plan. In the past, it was only necessary to create content when there was something specific to promote. Thanks to the Internet, content creation has become a constant activity designed to attract a steady stream of leads. read more

Fred Lebhart

Are Images on Your Home Builder Website Optimized for SEO?

Once you set up your home builder website, you may be wondering what else you could tweak to improve your website's search engine rankings. One area of SEO that many home builders ignore is image optimization. If your images are optimized, they will rank well in image search as well as in regular search, helping to drive more traffic to your website. read more


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